The investment potential of Nigeria’s middle class (summary)

Increasing attention is being paid to the concept of an emerging ‘middle class’ in Nigeria. At the same time, there is greater emphasis on promoting domestic private sector investment to support micro, small and medium-scale enterprises and their positive impacts on the lives of poorer Nigerians. This report summarises the findings of a study commissioned by Policy Development Facility Phase II to establish the approximate size of the middle class in Nigeria and the scale of funds it has available for retail investment. It also explores middle-class investment patterns and preferences, and aims to provide information that the private sector, government and development partners can use to target specific initiatives at various segments of the middle class.