Franchising is one of the most successful business models in the world, aiding business growth, enhancing the transfer of skills and improving income and living standards. This business model has great market potential in Nigeria and, in May 2017, Policy Development Facility Phase II and Franchise Business Development Services brought together key stakeholders to explore the untapped potential of franchising in Nigeria, examine the challenges and offer solutions to tackle them. This report summarises the key messages to emerge from the event.
Unlocking the potential of franchising in Nigeria: key messages
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